Xunwu Fresh Orange
Packaging & Digital Poster DesignDate | 2023.2 - 2023.3
Size | Multiple Sizes In this project, I created the full visual system for Xunwu Fresh Orange, including packaging design and promotional H5 posters. The theme “What You Long for Is Orange” (心想是橙) plays with both language and visual metaphors. The hand-drawn orange graphics and modular layout emphasize freshness, simplicity, and vitality. The design rhythm—grid, bite, regrow—mirrors the cycle of nature and the brand’s commitment to fresh, authentic fruit.
Packaging & Digital Poster DesignDate | 2023.2 - 2023.3
Size | Multiple Sizes In this project, I created the full visual system for Xunwu Fresh Orange, including packaging design and promotional H5 posters. The theme “What You Long for Is Orange” (心想是橙) plays with both language and visual metaphors. The hand-drawn orange graphics and modular layout emphasize freshness, simplicity, and vitality. The design rhythm—grid, bite, regrow—mirrors the cycle of nature and the brand’s commitment to fresh, authentic fruit.