TARGETDate | 2025.6
Size | Dimensions: 90v× 145mm
Volume: 300 mL / 10.1 fl oz TARGET is a conceptual energy drink brand designed for the high-performance, style-conscious generation. Inspired by the visual language of Olympic typography and the symbolism of the target mark, the brand emphasizes precision, control, and intensity. The bold wordmark is paired with a dynamic bullseye graphic in gradient colorways, forming a striking system that reflects focus and momentum.
Each flavor—Impact Lime, Bluezone, and Redline—is defined by a unique color-coded target, combining vibrant aesthetics with functional messaging. The minimalist composition, geometric layout, and modular label structure highlight core attributes like zero sugar, adaptogens, and electrolytes, while positioning TARGET as a clean, modern solution for athletes, creators, and everyday challengers.
To extend the brand experience across digital platforms, a series of social media assets were created, including promotional Instagram posts and motion-driven Reels. These simulate real-world product marketing, capturing the brand’s tone through typographic rhythm, athlete imagery, and campaign messaging.
share ideas, and express their fascination with the microscopic world through visual storytelling and artistic interpretations.
“Every cell holds a world of complexity and wonder.”
Size | Dimensions: 90v× 145mm
Volume: 300 mL / 10.1 fl oz TARGET is a conceptual energy drink brand designed for the high-performance, style-conscious generation. Inspired by the visual language of Olympic typography and the symbolism of the target mark, the brand emphasizes precision, control, and intensity. The bold wordmark is paired with a dynamic bullseye graphic in gradient colorways, forming a striking system that reflects focus and momentum.
Each flavor—Impact Lime, Bluezone, and Redline—is defined by a unique color-coded target, combining vibrant aesthetics with functional messaging. The minimalist composition, geometric layout, and modular label structure highlight core attributes like zero sugar, adaptogens, and electrolytes, while positioning TARGET as a clean, modern solution for athletes, creators, and everyday challengers.
To extend the brand experience across digital platforms, a series of social media assets were created, including promotional Instagram posts and motion-driven Reels. These simulate real-world product marketing, capturing the brand’s tone through typographic rhythm, athlete imagery, and campaign messaging.
share ideas, and express their fascination with the microscopic world through visual storytelling and artistic interpretations.
“Every cell holds a world of complexity and wonder.”
Date | 2025.6
Size | Dimensions: 90 × 145 mm
Volume: 300 mL / 10.1 fl oz
Size | Dimensions: 90 × 145 mm
Volume: 300 mL / 10.1 fl oz